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Digital Marketing Fundamentals
SEO, social media, email and analytics — everything to launch your first campaign.
About this course
A beginner-friendly tour of digital marketing channels and how to measure what works.
What you'll learn
- Plan a marketing campaign
- Understand SEO basics
- Measure results with analytics
Curriculum
3 sections · 7 topics
1Foundations2 topics
- Funnels and audiences
- Content strategy
2Channels3 topics
- SEO basics
- Social media
- Email marketing
3Measure2 topics
- Google Analytics
- A/B testing